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Iraqi insurgents intercepted drone feeds using widely available software

Saturday, December 19, 2009

United States defense officials acknowledged that Iraqi insurgents successfully intercepted live video feeds from U.S. MQ-1 Predator unmanned aerial vehicles with widely available software. The story broke on Thursday in the Wall Street Journal with a defense official, anonymously, informing them it is an old problem, which has already been fixed.

The Journal says U.S. military personnel in Iraq discovered the problem late last year when they seized a Shi’ite militant’s laptop containing drone video feeds.

Senior defense and intelligence officials say insurgents were able to take advantage of an unprotected communications link in the systems of the remotely-piloted aircraft. The insurgents used software that is available online and costs about $26.

While U.S. defense officials say the issue has been fixed, the Journal quoted senior intelligence officials as saying it was not yet clear if the problem had been completely resolved.

It was developed to intercept music, photos, video, programs and other content that other users download from the Internet — no military data or other commercial data, only free legal content.

U.S. officials say there is no evidence that militants had been able to take control of the drones. But the intercepted video feeds could show where the planes are operating.

The Journal also reported that U.S. drone feeds have also been intercepted in Afghanistan.

Officials say the U.S. government has known about a flaw in the drone communication system since the NATO intervention in Bosnia in the 1990s. At the time, the military assumed local adversaries would not know how to exploit it.

The report says fighters in Iraq used software programs such as one called “SkyGrabber” from the Russian company SkySoftware, which is designed to intercept data transmitted by satellite Internet.

The Journal quoted one of the program’s developers, Andrew Solonikov, as saying it was designed to download legal content — such as music and video — and that it was never intended to intercept military data. Solonikov said in a email to the paper, “It was developed to intercept music, photos, video, programs and other content that other users download from the Internet — no military data or other commercial data, only free legal content.”

Iraqi insurgents intercepted drone feeds using widely available software

Saturday, December 19, 2009

United States defense officials acknowledged that Iraqi insurgents successfully intercepted live video feeds from U.S. MQ-1 Predator unmanned aerial vehicles with widely available software. The story broke on Thursday in the Wall Street Journal with a defense official, anonymously, informing them it is an old problem, which has already been fixed.

The Journal says U.S. military personnel in Iraq discovered the problem late last year when they seized a Shi’ite militant’s laptop containing drone video feeds.

Senior defense and intelligence officials say insurgents were able to take advantage of an unprotected communications link in the systems of the remotely-piloted aircraft. The insurgents used software that is available online and costs about $26.

While U.S. defense officials say the issue has been fixed, the Journal quoted senior intelligence officials as saying it was not yet clear if the problem had been completely resolved.

It was developed to intercept music, photos, video, programs and other content that other users download from the Internet — no military data or other commercial data, only free legal content.

U.S. officials say there is no evidence that militants had been able to take control of the drones. But the intercepted video feeds could show where the planes are operating.

The Journal also reported that U.S. drone feeds have also been intercepted in Afghanistan.

Officials say the U.S. government has known about a flaw in the drone communication system since the NATO intervention in Bosnia in the 1990s. At the time, the military assumed local adversaries would not know how to exploit it.

The report says fighters in Iraq used software programs such as one called “SkyGrabber” from the Russian company SkySoftware, which is designed to intercept data transmitted by satellite Internet.

The Journal quoted one of the program’s developers, Andrew Solonikov, as saying it was designed to download legal content — such as music and video — and that it was never intended to intercept military data. Solonikov said in a email to the paper, “It was developed to intercept music, photos, video, programs and other content that other users download from the Internet — no military data or other commercial data, only free legal content.”

How To Stop Sweaty Armpits: Steps To Get Relief And Feel Confident Again

Experiencing sweaty armpits is not just uncomfortable but can often lead to an embarrassing social situation. Though sweating is a crucial process to help regulate the body’s temperature and eliminate toxins, some people have excessive perspiration, mostly in the underarm area, a condition called axillary hyperhidrosis. Thankfully, you can manage sweaty armpits with several methods: from lifestyle changes and topical treatment applications to advanced medical procedures. Let’s take a closer look at these strategies to stop sweaty armpits.

Understanding The Causes

Firstly, we must comprehend the causes. This excessive perspiration might be due to stress, anxiety, diet, or specific health conditions. Also, overactive sweat glands can contribute to sweaty armpits. Recognize the triggers and aim to minimize their presence in your life.

Lifestyle Changes

Simple changes in daily routines can significantly influence the condition of sweaty armpits. Regular baths remove bacteria that can mix with sweat and cause odor. After bathing, make sure your underarms are thoroughly dry before dressing since bacteria thrive in moist areas. Also, consider your clothing: wear loose, breathable fabrics like cotton and avoid synthetic materials that can increase sweating.

Proper Diet

Another way to stop sweaty armpits is to maintain a healthy diet. Certain foods and drinks, like caffeine, alcohol, and spicy food, can promote excessive sweating. So, opt for a balanced diet filled with fruits, vegetables, lean proteins, and whole grains. Staying well hydrated helps regulate the body’s temperature and, thus, reduces the tendency to sweat excessively.

Antiperspirants and Deodorants

Topical applications can help manage sweaty armpits. Antiperspirants contain aluminum salt, which forms a block in the sweat ducts, reducing the amount of perspiration that reaches the skin’s surface. Deodorants, on the other hand, eliminate odor by combating bacteria that feed on sweat. For excessive sweating, a prescription-strength antiperspirant may be required.

Hyperhidrosis Palms Treatment

Like the underarms, the palms, too, can experience excessive sweating, known as palmar hyperhidrosis. Treatments for palmar hyperhidrosis can also be effective in treating axillary hyperhidrosis. These could include iontophoresis, botulinum toxin injection, or in advanced cases, surgical intervention.

Medical Treatments

Iontophoresis involves passing a mild electrical current through the skin to reduce excessive sweating. Botulinum toxin, often known as Botox, is another effective treatment; it works by blocking the nerves that stimulate the sweat glands. Surgical methods, such as endoscopic thoracic sympathectomy (ETS), which cuts or clamps the spinal nerves that cause excessive sweating, are considered a last resort due to their potential side effects.

Conclusion

Towards stopping sweaty armpits, take a holistic approach: start with identifying triggers, adapting to a healthier lifestyle, and using over-the-counter topical applications. For more severe cases, explore medical treatment options with a healthcare professional. Remember, you’re not alone in this plight. With the right selection of treatments, you can significantly reduce excessive underarm sweat and live a more comfortable and confident life.

Ccba Vs Cbap Certification

January, 2018 byadmin

Business analysis professional qualifications help business analysts in many ways. It proves their competence on the subject. It helps organizations to ensure their business analysts are rightly skilled in business analysis process.

However, there is quite a lot of confusion in business analyst’s minds as to which business analysis certification they should pursue. Among the organizations offering business analysis certifications, IIBA® is the most prominent one. It now has 30000+ members of which approximately 10000 are now certified.

IIBA certifications have been most popular and sought after certification among the business analysts globally.

Both CCBA® and CBAP® certifications come from International Institute of Business Analysis™ (IIBA®).

IIBA® has been doing amazing work on making the business analysis profession more recognized among the professional field and in corporate segment.

Last year IIBA® rolled out our new multi-level competency-based Certification program namely

ECBATM – Level 1 – Recognizes individuals entering the field of business analysis.

CCBA® – Level 2 – Recognizes BA professionals who have 2-3 years of business analysis experience.

CBAP® – Level 3 – Recognizes BA professionals who manage and lead with over 5 years of business analysis experience.

CCBA® – Certification of Competency in Business Analysis – is primarily targeted towards mid-level business analysis professionals who have served at least 3750 hours (roughly about 2.5 years) as business analysts in the industry performing BA approved tasks as per IIBA®.

CBAP® – Certified Business Analysis Professional – is primarily targeted towards senior level business analysis professionals who have served at least 7500 hours (roughly about 5 years) as business analysts in the industry performing BA approved tasks as per IIBA®.

Here is a short comparison on both the certification:

High Level Overview of Comparison

Parameter

CCBA®

CBAP®

Certification Body

IIBA®

IIBA®

Targeted at

Business analysis professionals

Business analysis professionals

Curriculum

BABoK 3.0

BABoK 3.0

Eligibility criteria – Work Experience

Minimum 3750 hours of BA work experience aligned with the BABOK Guide in the last 7 years

Minimum 7500 hours of BA work experience aligned with the BABOK Guide in the last 10 years

Eligibility criteria –Knowledge Area expertise

Minimum 900 hours in each of two of the six knowledge areas or minimum 500 hours in each of four of the six knowledge areas

Minimum 900 hours in each of four of the six knowledge areas

Eligibility criteria – Training/PD Hours

Minimum 21 hours of Professional Development Training in the past four years

Minimum 35 hours of Professional Development Training in the past four years

Eligibility criteria – Reference Requirement

Two references from a career manager, client or CBAP® recipient

Two references from a career manager, client or CBAP® recipient

Exam mode and pattern

Online exam in prometric

Multiple choice questions

Online exam in prometric

Multiple choice questions

Exam Fees

Application Fee – $125

Certification Fee –

$325 (for members)

$450 (for Non- members)

Application Fee – $125

Certification Fee –

$325 (for members)

$450 (for Non- members)

Recertification fees

$250 for members

$250 for non-members

$250 for members

$250 for non-members

Exam/Question Pattern

3 hours long

130 multiple choice questions.

Questions are scenario-based

3.5 hours long

120 multiple choice questions.

Questions are longer cases (1 to 1.5 Pages of information).

Multiple questions about the case.

Difficulty Level

Medium

Questions require candidate to do a bit of analysis to arrive at the answer

High

Questions require candidate to do a good amount of analysis to arrive at the answer

Business Analysis Planning and Monitoring – 12%

Elicitation and Collaboration – 20%

Requirements Life Cycle Management – 18%

Strategy Analysis – 12%

Requirements Analysis and Design Definition – 32%

Solution Evaluation – 6%

Business Analysis Planning and Monitoring – 14%

Elicitation and Collaboration – 12%

Requirements Life Cycle Management – 15%

Strategy Analysis – 15%

Requirements Analysis and Design Definition – 30%

Solution Evaluation – 14%

Focuses on

Requirements Analysis and Design Definition – 32%

Elicitation and Collaboration – 20%

Requirements Life Cycle Management – 18%

Business Analysis Planning and Monitoring – 12%

Strategy Analysis – 12%

Solution Evaluation – 6%

Requirements Analysis and Design Definition -30%

Strategy Analysis -15%

Requirements Life Cycle Management – 15%

Solution Evaluation -14%

Business Analysis Planning and Monitoring – 14%

Elicitation and Collaboration – 12%

Brand value

Medium

High

Organizations recognize this certificate in their competency framework

You may find the following pages to be useful in this context-CBAP details – AdaptiveUS.com/cbap-certification-trainingCCBA details – AdaptiveUS.com/ccbaYou may find this video to be useful for this comparison.

Visit site for more information. Adaptive US

Some of our recent participant’s feedback –I just wanted to let everyone know I just landed a job at Pfizer as an Enhancements Coordinator! Thank you for your assistance in passing the CCBA. It definitely helped me land this position.They always respond to my questions in a timely manner, no matter what time of day it is, and they are proactive in sharing resources that help you get prepared for the exams. I recommend this program wholeheartedly to any person looking to achieve certification from the IIBA. Adaptive Rocks!!! #5stars

Actors: Bringing Characters To Life

Actors are an essential part of the entertainment industry, responsible for bringing characters to life on stage, television, and the big screen. They possess the unique ability to capture an audience’s emotions and transport them into a different world. From portraying superheroes to historical figures, actors play a crucial role in storytelling and connecting with viewers’ hearts and minds.

The Artistry of Acting

Acting is an art form that requires dedication, passion, and a deep understanding of human emotions and behavior. It involves the transformation of oneself into a character, diving into their thoughts, feelings, and motivations. Through their portrayal, actors can make audiences laugh, cry, and experience a range of emotions.

Many actors undergo extensive training to hone their craft. They study acting techniques, improvise, and develop their voice and body language to embody the characters they play. Formal education in acting can be pursued through various avenues, including theater schools, conservatories, and the best film academies, where aspiring actors receive comprehensive training in a structured environment.

The Best Film Academy for Aspiring Actors

When it comes to pursuing a career in acting, attending the best film academy can provide aspiring actors with an edge. These academies offer a comprehensive curriculum that covers various aspects of acting, including scene study, voice training, movement, and characterization.

One globally renowned film academy that stands out for its commitment to excellence is the XYZ Film Academy. With its illustrious history spanning several decades, XYZ has produced an impressive list of successful actors who have made their mark on the big screen.

At XYZ, aspiring actors are guided by experienced faculty members who themselves have worked in the industry. The curriculum emphasizes practical training, giving students numerous opportunities to perform in front of an audience and work on real film sets. This hands-on experience helps actors build confidence and develop a strong foundation for their future careers.

The best film academies also often have connections to industry professionals, with opportunities for students to showcase their talent to casting directors, agents, and producers. This exposure can be invaluable in launching an actor’s career and opening doors to exciting opportunities.

Acting: A Diverse Field

Acting is a diverse field that offers numerous opportunities for actors to showcase their skills in various mediums. From the intensity of live theater performances to the wide reach of television shows and the immersive experience of film, actors can explore a range of genres and roles.

Theater acting allows actors to connect intimately with the audience, feeding off their energy and engaging in real-time. It demands strong projection, vocal clarity, and the ability to deliver a consistent performance night after night.

In contrast, television acting requires adaptability and the ability to work within the constraints of camera angles, lighting, and editing. Actors must be quick to adjust, delivering authentic performances that capture the essence of their characters.

Finally, film acting offers actors the opportunity to work on projects with larger budgets and grander scales. With the close-up lens capturing every nuance and subtlety, actors must master the art of conveying emotions through their eyes and expressions.

The Impact of Actors

Actors hold immense power to inspire, influence, and bring about change through their performances. They have the ability to shine a light on important social issues, challenge societal norms, and give a voice to the voiceless. Through their work, actors can evoke empathy, foster understanding, and encourage dialogue.

The best actors are those who immerse themselves fully in their characters and leave lasting impressions on audiences. Their performances resonate long after the lights dim, and their dedication to their craft is evident in every role they undertake.

Ultimately, actors are storytellers, breathing life into words on a page and captivating audiences worldwide. Their commitment to their art and their ability to make us laugh, cry, and reflect is what makes them indispensable to the entertainment industry.

In conclusion, actors play a vital role in the world of entertainment. Whether on stage, television, or the silver screen, their dedication to their craft and their ability to transport audiences into different worlds is unmatched. Aspiring actors can benefit greatly by attending the best film academy, where they can receive the necessary training and exposure to launch their careers in this diverse and impactful field.

Link Building Maintenance: A Fine Line Between Neglect And Overkill

Link building maintenance is the latest sub-specialty of the search engine specialist. It used to be that the major hurdle most businesses faced was getting a website created and launched. In the dawning days of the Internet, just having a site catapulted a firm’s marketing savvy factor over the wall, positioning them as daring early-adopters. And then the Internet actually caught on, and business owners soon realized their websites needed to be more than a single static page they designed and wrote themselves. With the advent of Google came a new quest – to make it to the top of page one for the search engine results, and along with it, a new skill set was developed: search engine optimization and marketing.A large piece of SEO/SEM is link building, and just like brushing your teeth, this is not a task you can do once and be done with it. A link building strategy is a long-term deal. Essentially, the way link building works is a lot like feeding a stray cat. Google’s bots are the cat, and your links are kitty food you leave in strategic places online to get Google to purr, rub against your ankles, and mark you with the honor of being on the first page. Just like with a stray cat, it can take a while for the bots to notice the food you leave out. But once they find it, they start expecting it on a somewhat regular basis. Night after night, the cat comes looking for food. But cats (and Google bots) being finicky as they are, have some mysterious and seemingly arbitrary rules about what they’ll eat, how often they want to be served, and where they’ll eat from. Displease them, and you’re likely to find yourself in the bottom of a cat litter box (except with Google, it’s called “The Sandbox”) where you’ll be lucky to ever see the light of day again.There’s a delicate balance called for in link building maintenance. By publishing content and creating backlinks too often, you risk being spurned as a spammer. The penalty, much like being skeeved by a cat, is banishment. By failing to publish sufficient new content and creating backlinks too slowly, you risk handing the top spots on Google for your keywords to your competitors on a silver platter. Cats aren’t known for waiting patiently for what they want. They just move onto the next person who’ll feed them. Your regularity of link building maintenance is just as important as where you put those links. It used to be that unrelated sites could swap links and shoot to the top of the search engine results. Site owners and webmasters spent thousands of dollars buying links from indiscriminate sites – the more links, the better. Now, Google’s much more particular about those links. If they’re not on relevant sites, they are worthless, and even harmful.An expert in link building maintenance must remain committed to staying current with the trends in the SEO/SEM industry. While Google’s ways can be mysterious, one thing is clear: moderation is better than overload. Neither neglect your link building practice, nor go into overkill – either one can fling your site into oblivion.

The Best Carp Fishing Gifts You Could Ever Need!}

Submitted by: Tim F. Richardson

The search for carp fishing presents is daunting so why not learn from the experience of an angler in the sport for 30 years? It will surprise you to know which things are most valued, appreciated and genuinely will impact most upon your enjoyment and will most improve your catches!

I first became a passionate angler as a child. It has enriched my life and taught me many things never taught in any book in school. I had little support from disinterested parents and my fishing progress was very limited when I was young yet these days I am honoured to now be able to share my own experiences and knowledge with angling friends such as Frank Warwick, and even my boyhood heroes such as Tim Paisley, in my Crafty Carper magazine Carp Food bait column and many others.

This lack of childhood parental encouragement teamed with scarce funds to buy fishing tackle and pay for fishing permits did not help either but did certainly make me try far harder and become obsessed with fishing! Two of the greatest presents you can actually provide any kid with a growing interest, is to give them attention and encouragement no matter how little you care about the new hobby or sport etc yourself.

Owing to a lack of information and materials to expand and forward my own learning and enable me to further think for myself my catches and development of my passion were hampered. Today if you are a beginner, or even an experienced one, the internet is such an amazing resource for budding anglers. I used to visit libraries and read everything I could to expand my knowledge. As they say, a little knowledge is a dangerous thing, certainly for the fish it can be. Just one tip about a bait enhancing principle can revolutionise catches for instance.

Often an angler can remain stuck for years in a void where their thinking and understanding and technical approach is very conventional and generally on a par with his or her peers. For instance I remember using soluble polyvinyl alcohol tubes to apply free bait accurately at range, when most anglers around me were ignorant of its existence altogether.

Applying extra pressure on the line where a bobbin, indicator or swinger would be placed today, I used different weight tent pegs and elastic to vary line tension and bounce-back on a fish playing with a baited rig which produced many good results and valuable lessons. This was around the time that hollow cylinders were being used on a stick with the line passing under it as bite indicators in the 70s and early eighties.

[youtube]http://www.youtube.com/watch?v=P8_pK3HEvBM[/youtube]

Where everyone is reading the same information (and opinions) this generally creates a situation where a majority will inevitably think the same! This can even make people who do things differently be ridiculed by the conventional and less open minded, which is just crazy, like for example a guy using live bait to catch a big carp in the same way as a perch might be hooked on a single hook using a live bait.

I am not suggesting you do this but the fact is that carp predate on fry and get caught on baits made of fish all the time, and big carp have been known to take spinners and many forms of baits intended for catfish and pike; so there are other options and circumstances to exploit!

So therefore all I am saying is that you need to adapt to the situation and its dynamics instead of slavishly following old paradigms. There was a time when the vast majority of carp anglers fished using half or one ounce leads, but those in the know in the BCSG were using 3 ounce leads realising that self hooking rigs worked better with heavier leads. Nowadays I bet even those guys would be surprised at the use of 5 and 6 ounce leads for carp fishing, but I know from experience that using angular 4 ounce leads in my trial sessions caught more fish that using 3 ounce leads.

There were those on the committee of the Northampton water where Kevin Maddocks was testing the hair rig who thought of the hair rig as unethical! While fishing at Yately Richie McDonald tuned into his surroundings to the degree that when he realised that the big carp he was fishing for were highly selectively predating upon frog spawn in the early spring he simply went with the flow and gave them what they wanted and was successful after having a very hard time doing things very conventionally!

The result was the biggest leather carp in the UK at the time; Heather the leather. Now many young anglers have missed school in order to go fishing without their parents or teachers knowledge. Im sure Richie did and yours truly also. But this was because no-one close to me neither encouraged nor supported me so I took things into my own hands. My parents simply never went fishing with me (period.) What can we learn from this I wonder?

You need the correct tools for the job of actually fishing, but they must suit you personally and ideally you need the opportunity to test expensive equipment before buying and in this respect I really like the idea of this approach at the Carp Society water Horseshoe Lake which is a stunning lake in Gloucestershire, UK. I was there back in July when I was a bait consultant speaking with the public about bait for CC Moore.

When testing a rod, its action and fighting test curve you must use line in the rings and preferably test casting it with the weights of sinkers you will use in practice. Over the years Ive used rods that simply do not feel balanced, do not have the power in the tip, or butt section when really needed, have too much memory in the tip, or are too soft in the middle section, or simply feel awkward when fighting a big fish using a big heavy reel.

Some rods have had too few rings; some have too many, some have the rings at distances which for my purposes were not ideal. In fact many of my big fish (including a 45 pound leather carp) were landed using rod blanks which had been turned into sea bass fishing rods with a test curve of about 3.5 pounds. These rods were a mixture of glass fibre and carbon fibre and I used a total of 6 over a particular period of 10 years for catfish and carp. They gradually lost their memory after the effects of playing big fish took their toll, but they suited me perfectly, despite my having tried leading brand rods previously.

Sometimes it is better to get second-hand gear that was top of the range first before buying brand new so you can use and abuse it and really test it out. I used some brand new Rod Hutchinson rods successfully for a couple of years before I appreciated their ideal use and also their limitations. These rod were 13 foot long 3.5 pound test curve (original) Dream Makers. I found them ideal for playing carp of around 30 to about 50 pounds, (the same for catfish) but above this they were not pokey enough.

I hooked the big girl (at 84 plus pounds) at Rainbow Lake in France on one of these rods, yet even these rods were as much use as a roach rod! Also testing rods in different conditions is great and for example I used to make homemade rods and one of these I made without a cork or rubber handle to make it look cool and it was cool especially when playing a fish in the cold of winter when I discovered an insulating warm handle is vital for comfort!

In order to track down the exact equipment that suits you, you need to list what it is exactly that will give you the solution to your problem. For example, if you need to accurately hit the marginal shelf under a tree on the edge of an island 120 metres away (in a cross-wind) few rods will exactly suit your height, weight, style of casting etc and it takes genuine research and testing and not taking the first distance rod you see in a magazine at face value.

In my opinion, (apart from fish location and behaviour) a genuine understanding of and appreciation of all the natural systems and environment and natural life involved in your fishing bestows great power. Yes consistent fishing success takes experience, but knowledge gives you the greatest personal edges and breakthroughs in fishing, (as with many things in life) because you will be mentally tooled-up to be able to think far more creatively and constructively to solve your fishing problems and challenges which constantly come everyones way.

Learning about why and how baits work and how best exploit them is vitally important, but the average fisherman does not have this deeper information. This is just one of the things that classify him as average. Reading about the latest baits and fishing techniques in magazines can show you current fashions, like bait flavours, boilies, pellets etc and current manufacturers or sponsors thinking but dont forget the bigger picture.

Things go in cycles and do not merely just progress in a linear direction, so why not think for yourself more; get more inspired and you will dramatically grow and become far more aware and successful as an angler and break those cycles and limitations that have previously held you back. Think about it; a fishing rod is for Christmas, but knowledge is for life. Revealed in my unique readymade bait and homemade bait carp and catfish bait secrets ebooks is far more powerful information look up my unique website (Baitbigfish) and see my biography below for details of my ebooks deals right now!

By Tim Richardson.

About the Author: Improve your catches for life with these world-wide proven expert readymade and homemade bait secrets bibles: BIG CARP FLAVOURS FEEDING TRIGGERS AND CARP SENSES EXPLOITATION SECRETS! BIG CARP AND CATFISH BAIT SECRETS! And BIG CARP BAIT SECRETS! NOW VISIT:

baitbigfish.com

Source:

isnare.com

Permanent Link:

isnare.com/?aid=1253570&ca=Sports }

7 Ways The Internet Has Changed Marketing Forever

7 Ways the Internet Has Changed Marketing Forever

by

Paul Son

The marketing landscape has shifted radically since the arrival of the internet and at amazing pace. After all, just ten years ago people would have asked what’s Google?

[youtube]http://www.youtube.com/watch?v=TDQR0IXhvgI[/youtube]

Here are seven crucial ways that the internet has changed marketing forever: 1) Cost There was a time when even the most basic marketing campaigns cost money – and lots of it. Direct mail, for example, meant paying to have materials written, designed, proofed and printed – then delivered to thousands of addresses. It was expensive, with a relatively poor return on investment. Now, at the touch of a button, you can send an email to everyone on your mailing list for free. And, it’s measurable…which brings us onto the second point: 2) Measurability With extra pressure to justify media spend, marketing departments need ways to track defined metrics. Through analytics programmes and other software you can measure your traffic, conversions and ROI and make immediate strategic decisions about your website. It’s not that traditional marketing can’t be measured, it’s just that you have so many more options and metrics to control and analyse online. 3) Reach The internet isn’t bound by geography. A small business in Devon could easily market to customers in San Diego. While businesses can still use the internet to target local traffic, marketers can now cast their nets into areas and demographics that they wouldn’t have dreamed of a decade ago. Plus, people can engage with a company any time they like. It can be midday or midnight a website should always be accessible, unlike high street shops constrained by their opening times. 4) Search and keywords Search is one of the most powerful forms of online marketing. Getting high rankings in the search engines for terms relevant to your business can have a huge effect on sales. The beauty of search engine optimisation is that it helps you discover what your customers want through keyword research and helps you deliver the appropriate results. Analysing keywords is also free market research. By mapping what users enter into search engines you’re getting a window into your customers’ minds. Instead of paying for focus groups and surveys, or relying on sheer guesswork, you can find out what they want and give it to them. 5) Direction With most traditional marketing the message is brought to the consumer – sometimes known as push marketing. Online, things are much more complex. Users decide what they want to reach via search engines. They block ads and shy away from hype. Internet marketing is more about engagement or pull marketing. This is why the following is so important… 6) Content Content reigns supreme on the web. You could look at Google as the ultimate content provider and Google’s ability to deliver relevant content enables it to generate billions in online advertising. Consumers now use the internet to research, find entertainment, share opinions, read, watch videos, socialise and educate themselves. Customers demand information. An abundance of info can be skimmed, but a lack of information cannot be remedied. Be useful, meaningful, genuine and open and you’ll avoid getting lumped in with the avalanche of spam and pointless content. You can use SEO and PPC (Pay Per Click) campaigns to help ensure that you deliver relevant content that users love. 7) Interaction When marketers throw around the words social and web 2.0 they aren’t just using buzzwords (well, maybe just a little.) The internet is build on interactivity whether that be through social networking sites or simply clicking on a hyperlink. Internet users now demand the ability to connect with each other online through blogs, comments, personal profiles, reviews, favourite lists anything that allows individual expression. The significance of this for the canny marketer is that you can’t push products on people online. Customers are now encouraged to engage with a company and its brand, offering feedback, connecting with like-minded people and even joining social networks. Ultimately, your customers are your best marketers online, and treating them well can be extremely productive.

Paul Son is a consultant in

Vertical Leap

who has immense knowledge on

ppc search engine promotion

, ppc, pay per click advertising.

Article Source:

7 Ways the Internet Has Changed Marketing Forever

EPA block massive West Australian energy project

Wednesday, June 7, 2006

The Western Australian (WA) Environmental Protection Authority (EPA) has advised against the massive Greater Gorgon liquefied natural gas project off WA’s Pilbara coast. Proponents of the projects say Gorgon is one of Australia’s biggest export ventures, scheduled to provide up to 6,000 jobs and exports of up to $1.2 billion.

EPA chairman Dr Wally Cox said the Gorgon project operators (Chevron, ExxonMobil, and Shell), had made an effort on flora and fauna issues but in its present state, the Gorgon proposal was “unacceptable.” Gorgon LNG general manager Colin Beckett said that Gorgon was a world-class gas field and that the joint venture partners were confident that the decision would be reversed.

Environment Minister Mark McGowan said there was a definite process to be followed. The Minister says he will make a final decision on the Gorgon proposal after considering the EPA report – and any subsequent report from the Appeals Convenor. The EPA recommendations on the Gorgon proposal are subject to a two-week appeals period.

The EPA’s Dr Cox said that joint venture had “not been able to demonstrate that impacts from dredging, the introduction of non-indigenous species and the potential loss of fauna could be reduced to acceptable levels.”

In September 2003 the WA government provided “in-principle agreement” to the Gorgon joint venturers subject to a number of conditions. Dr Cox said that the Environmental Review and Management Programme had further highlighted the terrestrial and marine conservation values of Barrow Island and the adjacent waters.

Flatback turtles in particular would be put at risk from the proposal with two of the most important nesting beaches located adjacent to the proposed LNG processing plant site and the materials off-loading facility,” Dr Cox said. “There is very little science available on the life-cycle, behaviour and feeding habits of Flatback turtles and as a consequence it is not possible at this time to identify management measures that would ensure ongoing survival of this Pilbara Flatback turtle population.”

Dr Cox also said that the Proponent had not been able to demonstrate that risk could be reduced to satisfactory levels in the areas of: Impacts on the marine ecosystem from dredging; The introduction of non-indigenous species; Potential loss of subterranean and short range endemic invertebrate fauna species. “As a result, the proposal in its present form cannot meet the EPA’s environmental objectives and is considered environmentally unacceptable,” Dr Cox said.

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How To Gain Muscle Weight For Thin People

Submitted by: Chris Chew

We all know that in order to gain muscle mass and weight, we have to do weight resistance exercises by lifting weights. So many underweight people head for the gym regularly and lift weights until their faces turned blue, but frustratingly their muscles are not growing. Why is that so?

Well, there are several factors to force your muscles to grow and in this article, we will explore some of them. Firstly, if you are a hardgainer (those who have difficulty in gaining weight), you will want to increase muscles mass on your whole body. If that is the case, then stop exercises that workout only one or two body parts. Do exercises that hit the most muscle groups at one go.

By doing that, not only that you will increase muscle mass all over your body, you will also save plenty of time as you need not hit your body muscle part by part. In order words, stop doing single joint exercises like bicep curls or forearm curls but concentrate on exercises that hit your bigger muscles like your chest, back and lower body. Some of these massive compound exercises are the squat, deadlift, bench press and chin ups.

Next, are you lifting till muscle fatigue? Muscle fatigue is when you cannot lift another rep in a given set because you have fatigued your muscles. So if you can lift a particular weight to ten reps and cannot make it to the eleventh, then you have reached muscle fatigue and the tenth rep. This is done to force your muscles to grow.

[youtube]http://www.youtube.com/watch?v=Y7w-CZOOwTg[/youtube]

Let’s take the example that a certain magazine you are reading is asking you to lift up to eight reps but in actual fact, you will only reach muscle fatigue at ten but you followed the advise of the magazine and stopped at eight, do you think that your muscle will grow?

Now we will take a look at progressive overload. Most people at the gyms I have seen do not have a log book to record the exercises that they do and the weight that they are lifting. They just commit it to their memory. With so many exercises, sets, reps and other bodybuilding issues, how can they remember the details the next time they hit the gym?

That is the reason why most people just do the same exercises with the same weight every time. Now we all know that if you do the same thing, you get the same result and that is why they stay the same.

In order for your muscles to grow effectively, you must increase the weight you are lifting or adjust to higher reps each time you exercise your muscles. This is so that you can get stronger and bigger and do not stagnate like what most people are doing. This is called progressive overload

Next, are you making the mistake of lifting weights almost everyday? If you are, then this is another reason why your muscles are not growing. The reason is because you may be over training your muscles.

You see, when you lift weights with intensity, you are actually breaking up your muscle fiber. Your body will then repair your muscles and make it stronger so that it can withstand the onslaught that you will be giving it the next time you hit the weights. Therefore you must allow time for your muscles to heal before you work on it again.

Yes, many professional bodybuilders lift weights almost everyday. But do remember that they are on special nutrition and exercises unlike you. Besides, they also know what exercises to do so that they do not interfere with the muscle healing process.

So now that you know why you are not gaining muscle weight and size, you may want to do it even more effectively by finding out why you should have sufficient sleep and about nutrition to feed your muscles in order for them to grow.

About the Author: Chris Chew is a fitness and health consultant. If you are serious about gaining weight and building muscles, then read

How to have 6 pack abs

and

How to build muscles

Source:

isnare.com

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