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How Do You Brand Yourself As An Affiliate Business?

How Do You Brand Yourself As An Affiliate Business?

by

Charles Boustany

The real problem that most affiliate marketers run into is they all promote the same website. This can present a problem if you are trying to differentiate yourself in the marketplace. In this article let’s talk about how you can go about branding an affiliate business of your own and be different doing it.

When you join an affiliate marketing program you are given a replicated website to promote. This means that the website to your promoting is exactly the same as everyone else’s except it is coded with your affiliate ID number. All affiliate websites look exactly the same and you would never know if you’re on a different affiliate marketer’s website or not.

You’re also given marketing materials such as banners, blog copy, e-mail messages, classified and solo ads, and so on. Again these are all exactly the same for every affiliate except when it comes to promoting your affiliate URL.

[youtube]http://www.youtube.com/watch?v=wOSv1TIa58M[/youtube]

The way you go about branding your affiliate business is you do not directly promote your affiliate website. Instead you create a website that contains a unique banner, your picture, and your testimonial on how great the affiliate product is.

You can also create a landing page to capture contact information, and of course on that you want to make that page the same color, design, and header as your regular website. You also want to program into your autoresponder your follow messages that are uniquely written by you.

What you are doing at this point is branding your self first. This is an important point to understand as an affiliate marketer, because whenever you change programs your brand is you regardless of the products you sell.

This means that you can literally sell any product at any time without having to change your header, and any other things that you are using to brand your business with. If you want to brand yourself you want to include a quality digital picture on every page.

Depending on the product you sell today, affiliate marketing businesses are successfully built by developing relationships. The reason social networking works so well is because people still like to buy from people.

Branding makes this possible. Therefore you want to put as much effort into branding your self and your products as you would branding your affiliate merchants products for them.

Once you understand this basic premise you will never again directly promote an affiliate website, but rather you will always be promoting your website first.

Copyright (c) 2009 Charles Boustany

Charles Boustany is the webmaster of

godoitrightnow.com

Subscribe and receive 6 FREE Affiliate Business related e-books

godoitrightnow.com/newsletter-signup.html

Article Source:

ArticleRich.com

How To Locate The Very Best Auto Insurance}

Read More About:

Submitted by: Louie Dale

Car insurance is among the most important investments that you can make in your day to day life. Auto insurance is really right up there with health insurance and life insurance in importance. There are many reasons why excellent car insurance is so important; to begin with we spend a substantial amount of our time in our cars or vehicles. We drive ourselves to work every single day, take our children to school and fetch them every single day, go on vacations in our cars and many types of other things. Our vehicles really are a vital part of our everyday lives.

If you’ve ever sought out good auto insurance you most likely know that it can be an overwhelming as well as confusing experience. There are literally hundreds of auto insurance companies operating out in the world. It seems actually that it’s almost impossible to find the best car insurance for your precise needs. What if you get it wrong and get trapped in a lifelong commitment to an unfair insurance contract? There are lots of other factors that you need to take into consideration and think about very carefully before you make any choices about auto insurance.

One of the first things that you need to think about is what exactly your requirements are. How much insurance is enough? Just how much insurance is too much? These are important concerns that you will need to answer so that you have a much better concept of what it is that you need before even investigating different auto insurance providers. You have to evaluate your requirements as well as your month-to-month budget and also be as practical as is possible. Perhaps you do not need all of the bells and whistles which some auto insurance providers will try to sell you. For some of those auto insurance companies it’s all about getting in as much cash as possible, they do not necessarily worry about exactly what your needs might be.

[youtube]http://www.youtube.com/watch?v=MupzT9EDLj8[/youtube]

How many cars do you currently own? If it is only one vehicle are you the only driver? When the response is no then you’ll also need to place any other drivers on your insurance in case they are driving when something happens. In certain areas auto insurance is mandatory and it is illegal to drive a car without adequate and up to date auto insurance. You also need to think about additional clauses ion your vehicle insurance like individual liability cover, 3rd party insurance coverage, damage to property and a few other as well. These are designed to cover all the bases just in case some thing should happen to someone else’s property or person that happens to be your fault.

There are many trustworthy auto insurance firms that you will be happy with, the trick is finding them. The internet is among the best research tools that we have at our disposal today; it’s a great idea to make use of the internet and research various car insurance companies online.

About the Author: The site,

payasyoudrive.co.za

offers more information on best car insurance.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=1664165&ca=Finances }

Car hits five-year-old Australian girl

Saturday, May 6, 2006

A car driven by an 80-year-old man has hit a five year old girl at a pedestrian crossing at Frenchs Forest Road in Seaforth, in Sydney‘s north at 4 p.m. AEST.

Sophie Delezio, 5, was rushed to Sydney Children’s Hospital. She has injuries to shoulder, jaw, numerous rib fractures but her most serious injury is bleeding around her left lung. She is expected to fully recover. She is expected to be in intensive care for three weeks. She is not expected to have to undergo surgery. A drug called NovoSeven is credited with stopping the bleeding around her lung.

The 80-year-old driver of the car that crashed into her has been arrested on negligent driving causing grievous bodily harm and failing to give way at a pedestrian crossing. He is expected to front Manly Court on 15 July 2006.

Sophie was also involved in an accident involving a driver crashing into the Roundhouse Childcare Centre on December 15, 2003 causing her severe burns to 85% of her body. She also lost both feet, some fingers, and her right ear.

BDSM as business: An interview with the owners of a dungeon

Sunday, October 21, 2007

Torture proliferates American headlines today: whether its use is defensible in certain contexts and the morality of the practice. Wikinews reporter David Shankbone was curious about torture in American popular culture. This is the first of a two part series examining the BDSM business. This interview focuses on the owners of a dungeon, what they charge, what the clients are like and how they handle their needs.

When Shankbone rings the bell of “HC & Co.” he has no idea what to expect. A BDSM (Bondage Discipline Sadism Masochism) dungeon is a legal enterprise in New York City, and there are more than a few businesses that cater to a clientèle that wants an enema, a spanking, to be dressed like a baby or to wear women’s clothing. Shankbone went to find out what these businesses are like, who runs them, who works at them, and who frequents them. He spent three hours one night in what is considered one of the more upscale establishments in Manhattan, Rebecca’s Hidden Chamber, where according to The Village Voice, “you can take your girlfriend or wife, and have them treated with respect—unless they hope to be treated with something other than respect!”

When Shankbone arrived on the sixth floor of a midtown office building, the elevator opened up to a hallway where a smiling Rebecca greeted him. She is a beautiful forty-ish Long Island mother of three who is dressed in smart black pants and a black turtleneck that reaches up to her blond-streaked hair pulled back in a bushy ponytail. “Are you David Shankbone? We’re so excited to meet you!” she says, and leads him down the hall to a living room area with a sofa, a television playing an action-thriller, an open supply cabinet stocked with enema kits, and her husband Bill sitting at the computer trying to find where the re-release of Blade Runner is playing at the local theater. “I don’t like that movie,” says Rebecca.

Perhaps the most poignant moment came at the end of the night when Shankbone was waiting to be escorted out (to avoid running into a client). Rebecca came into the room and sat on the sofa. “You know, a lot of people out there would like to see me burn for what I do,” she says. Rebecca is a woman who has faced challenges in her life, and dealt with them the best she could given her circumstances. She sees herself as providing a service to people who have needs, no matter how debauched the outside world deems them. They sat talking mutual challenges they have faced and politics (she’s supporting Hillary); Rebecca reflected upon the irony that many of the people who supported the torture at Abu Ghraib would want her closed down. It was in this conversation that Shankbone saw that humanity can be found anywhere, including in places that appear on the surface to cater to the inhumanity some people in our society feel towards themselves, or others.

“The best way to describe it,” says Bill, “is if you had a kink, and you had a wife and you had two kids, and every time you had sex with your wife it just didn’t hit the nail on the head. What would you do about it? How would you handle it? You might go through life feeling unfulfilled. Or you might say, ‘No, my kink is I really need to dress in women’s clothing.’ We’re that outlet. We’re not the evil devil out here, plucking people off the street, keeping them chained up for days on end.”

Below is David Shankbone’s interview with Bill & Rebecca, owners of Rebecca’s Hidden Chamber, a BDSM dungeon.

Contents

  • 1 Meet Bill & Rebecca, owners of a BDSM dungeon
    • 1.1 Their home life
  • 2 Operating the business
    • 2.1 The costs
    • 2.2 Hiring employees
    • 2.3 The prices
  • 3 The clients
    • 3.1 What happens when a client walks through the door
    • 3.2 Motivations of the clients
    • 3.3 Typical requests
    • 3.4 What is not typical
  • 4 The environment
    • 4.1 Is an S&M dungeon dangerous?
    • 4.2 On S&M burnout
  • 5 Criticism of BDSM
  • 6 Related news
  • 7 External links
  • 8 Sources

BDSM as business: An interview with the owners of a dungeon

Sunday, October 21, 2007

Torture proliferates American headlines today: whether its use is defensible in certain contexts and the morality of the practice. Wikinews reporter David Shankbone was curious about torture in American popular culture. This is the first of a two part series examining the BDSM business. This interview focuses on the owners of a dungeon, what they charge, what the clients are like and how they handle their needs.

When Shankbone rings the bell of “HC & Co.” he has no idea what to expect. A BDSM (Bondage Discipline Sadism Masochism) dungeon is a legal enterprise in New York City, and there are more than a few businesses that cater to a clientèle that wants an enema, a spanking, to be dressed like a baby or to wear women’s clothing. Shankbone went to find out what these businesses are like, who runs them, who works at them, and who frequents them. He spent three hours one night in what is considered one of the more upscale establishments in Manhattan, Rebecca’s Hidden Chamber, where according to The Village Voice, “you can take your girlfriend or wife, and have them treated with respect—unless they hope to be treated with something other than respect!”

When Shankbone arrived on the sixth floor of a midtown office building, the elevator opened up to a hallway where a smiling Rebecca greeted him. She is a beautiful forty-ish Long Island mother of three who is dressed in smart black pants and a black turtleneck that reaches up to her blond-streaked hair pulled back in a bushy ponytail. “Are you David Shankbone? We’re so excited to meet you!” she says, and leads him down the hall to a living room area with a sofa, a television playing an action-thriller, an open supply cabinet stocked with enema kits, and her husband Bill sitting at the computer trying to find where the re-release of Blade Runner is playing at the local theater. “I don’t like that movie,” says Rebecca.

Perhaps the most poignant moment came at the end of the night when Shankbone was waiting to be escorted out (to avoid running into a client). Rebecca came into the room and sat on the sofa. “You know, a lot of people out there would like to see me burn for what I do,” she says. Rebecca is a woman who has faced challenges in her life, and dealt with them the best she could given her circumstances. She sees herself as providing a service to people who have needs, no matter how debauched the outside world deems them. They sat talking mutual challenges they have faced and politics (she’s supporting Hillary); Rebecca reflected upon the irony that many of the people who supported the torture at Abu Ghraib would want her closed down. It was in this conversation that Shankbone saw that humanity can be found anywhere, including in places that appear on the surface to cater to the inhumanity some people in our society feel towards themselves, or others.

“The best way to describe it,” says Bill, “is if you had a kink, and you had a wife and you had two kids, and every time you had sex with your wife it just didn’t hit the nail on the head. What would you do about it? How would you handle it? You might go through life feeling unfulfilled. Or you might say, ‘No, my kink is I really need to dress in women’s clothing.’ We’re that outlet. We’re not the evil devil out here, plucking people off the street, keeping them chained up for days on end.”

Below is David Shankbone’s interview with Bill & Rebecca, owners of Rebecca’s Hidden Chamber, a BDSM dungeon.

Contents

  • 1 Meet Bill & Rebecca, owners of a BDSM dungeon
    • 1.1 Their home life
  • 2 Operating the business
    • 2.1 The costs
    • 2.2 Hiring employees
    • 2.3 The prices
  • 3 The clients
    • 3.1 What happens when a client walks through the door
    • 3.2 Motivations of the clients
    • 3.3 Typical requests
    • 3.4 What is not typical
  • 4 The environment
    • 4.1 Is an S&M dungeon dangerous?
    • 4.2 On S&M burnout
  • 5 Criticism of BDSM
  • 6 Related news
  • 7 External links
  • 8 Sources

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Amla Shikakai Shampoo For The Shiniest Hair!}

Submitted by: Kairali P

Kairalis Amla Shikakai Shampoo is a premium and popular herbal shampoo which has been meticulously and scientifically developed to provide the consumer with maximum benefits. This amla shampoo is carefully designed and manufactured to suit the needs of an aware consumer. It has managed to extract the essence of shikakai for hair and has thus provided maximum benefit to the consumer. This ayurvedic shampoo captures the benefits of ayurveda in a bottle.

The best feature of this shampoo is that it is an extraction of shikakai for hair and being completely chemical free, it serves as a natural and healthy alternative to the chemically manufactured and originated shampoos available in the market.

Kairalis Amla Shikakai Shampoo is a chemical free shampoo and thus provides a natural solution for healthy and beautiful hair. This herbal shampoo has no side effects due to its extraction from the nature and its chemical free base. Made from a proven herbal formula, the ayurvedic shampoo promises improvement in the quality of hair along with protection. It not only ensures the beauty and shine of the hair, but also its strength and health.

Being produced with a careful selection of naturally occurring herbs, this Herbal Shampoo is a cosmetic which naturally solves all hair problems and gets rid of dirt and related ailments.

[youtube]http://www.youtube.com/watch?v=-grhTGQbyMg[/youtube]

This amla shampoo inflicts no harm on the hair because it has a gentle and mild nature along with a naturally low PH level. This also helps in the gentle treatment of the hair and helps the hair regain its natural health and beauty.

How does it work?

Kairalis Amla Shikakai Shampoo begins by removing impurities from the hair shaft and from the scalp. This is an initial cleansing of the hair which provides a clean and strong base for the growth of healthy and strong hair. The amla shampoo has conditioning particles which initiate the strengthening process. They form a protective layer. This layer on the hair cuticle helps in the protection of the hair from further accumulation of dirt and impurities.

Shikakai for hair is highly beneficial and healthy. It naturally cleanses the hair of all the unwanted chemicals and foreign bodies. It also removes excess oil from the scalp which is very harmful and also leads to dandruff. However, during the process, the herbal shampoo does not strip the scalp of its natural oil base which is very essential for the hair. This ayurvedic shampoo is designed to gently remove impurities form the hair and the scalp. This is done because the impurities block the way for essential fortifying nutrients to penetrate the hair and focus on the healthy growth of long, strong and shiny hair.

Benefits of Kairalis Amla Shikakai Shampoo-

The shikakai for hair has strengthening & conditioning properties which are of the most important for the basic health of the hair. These form the solid base for the beauty of the hair that is to follow. This is instrumental in the everlasting health and quality of hair. Being chemically free the herbal shampoo provides beneficial effect on the health of the hair. This is because it strengthens the hair with the use of its natural ingredients. It protects the hair from all harm and without and side effects.

The shikakai shampoo helps in conditioning and cleaning the hair naturally. It prevents hair dandruff by removing excess oil and impurities from the hair and the scalp. It also promotes hair growth by providing a string and healthy base for hair growth. This amla shampoo strengthens and softens the hair naturally while simultaneously removing dirt and preventing hair discoloration. This is a direct result of the cleansing properties of this shampoo which are instrumental in the hair growth process as well.

The careful selection of herbs in this ayurvedic shampoo makes the hair smoother and shinier. The herbs combined in a proper ration ensure that the natural health and quality of the hair is restored. It also plays a part in blackening, conditioning and promoting hair health by removing chemicals from the hair and returning it back to its naturally healthy state. Kairalis Amla Shikakai Shampoo also protects the hair from breakage by strengthening it at the roots itself.

How is it prepared?

Prepared from selected natural ayurvedic herbs, it is, in true sense, an ayurvedic shampoo. It consists of herbs like Amla, brahmi and shikakai, which are combined together in a perfect ratio to obtain a balanced herbal shampoo which makes the hair healthy, strong and long.

About the Author: Kairalis Amla Shikakai Shampoo is a chemical free shampoo and thus provides a natural solution for healthy and beautiful hair. This herbal shampoo has no side effects due to its extraction from the nature and its chemical free base. Made from a proven herbal formula, the ayurvedic shampoo promises improvement in the quality of hair along with protection. It not only ensures the beauty and shine of the hair, but also its strength and health. Now kairali’s Amla Shikakai Shampoo is available online at:

kairaliproducts.in/amla-shikakai-shampoo.html

Source:

isnare.com

Permanent Link:

isnare.com/?aid=1956752&ca=Womens+Interest }

Building Koi Fish Pond 7 Tips For Success

By Tanya Turner

Are you thinking of building a koi fish pond? Keeping these magnificent fish in your garden can be great fun and it is not as difficult as you might think. With the right care koi can live for decades and some can become almost a meter long. Follow these tips to plan your pond properly so your koi will live long and happy life.

1 Depth is important

Depth of your pond is crucial. The minimum recommended depth is 4 feet, however it is much better to give your fish six or even 8 feet deep pond. This will ensure that your koi are protected from raccoons, cats and other animals who love a fish dinner. Deeper fish pond also helps to keep water cool in hot summer days

2 Make your pond as large as you can

Small ponds are not suitable for koi. Remember, with time koi can grow quite large and they will need a lot of room. Also there are so many color variations of koi, that with time you will probably want to add more fish to your pond. So it is better to create a large pond from the start than rebuild it later. About ten thousand gallons is a good size for a koi pond, bigger would be even better.

[youtube]http://www.youtube.com/watch?v=yQ2Tq0xMrAU[/youtube]

3 Use fish pond heater in colder months

Unlike tropical fish, koi don’t suffer much from cold; however you should never let your pond freeze completely. Installing a proper pond heater will always keep an opening in the ice. Also keep in mind, that koi only grow when the water is warm, so with a heater your fish will grow faster

4 Plan some shade for your koi

When selecting a spot for your pond, make sure it is out of direct sunlight. Also keeping water plants like water lilies in your pond are a good idea – not only they add beauty to the overall design, but they also provide shade for the fish. However, you should avoid building your koi pond under trees. Cleaning a fish pond of fallen leaves is no fun.

5 Plan to install a bird net

There are many birds of prey that would love to steal your koi. Don’t give them the opportunity; plan your pond location so it is possible to cover it with a net.

6 Keep insecticides away from your pond

When landscaping your pond keep in mind that you should not use any insecticides or herbicides near the water. Even a small amount of common garden poison can kill your beautiful fish.

7 Get proper equipment for your pond

Several accessories are absolutely essential for a healthy koi pond. Ideally you will have to invest into a water pump, filtration system, water aerator and an ultraviolet sterilizer. If the water in your pond is still, your fish might get sick and eventually die. Koi pond filtration systems are expensive, so as an alternative you can make your own homemade filters.

About the Author: Tanya Turner is a landscaping expert. Visit

koifishponds.org

for more information about installing and maintaining koi fish ponds.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=173623&ca=Advice

Denny’s Super Bowl free ‘Grand Slam Breakfast’ brings 2 million diners

Friday, February 6, 2009

Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.

Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.

Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.

The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.

The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”

“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.

With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.

“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.

The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.

“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.

According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.

“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.

Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.

The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.

Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.

Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.

“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.

A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.

“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.

“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.

McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.

Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.

According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.

According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.

“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.

Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.

On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.

Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.

Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.

In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.

Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.

Habertürk media sparks outrage over woman’s murder photo in Turkey

Wednesday, October 12, 2011

A photo of a naked and bloodstained murdered woman was shown on the front page of Turkey’s Habertürk Daily print edition last Friday, causing a social and media uproar.

The article was titled “The last point of violence against women”, and whilst there are daily reports of abuse and ‘honour-killings’, Habertürk has been the first to show a photo so graphic and uncensored. The photograph clearly shows the woman’s identity and the kitchen knife used to kill her that was still planted in her back.

I would have used that image even if it was my own mother

Habertürk has been highly criticized by social media users, readers, celebrities, woman organizations, professional press organisations and even its own staff members, with some claiming violation of journalism ethics rules. Habertürk’s own staff columnist Balcicek Ilter said, “the photo of the violated woman on my newspaper’s front page is violence itself.” Habertürk reported her husband, 45, murdered the woman, 38, in Manisa. A mother of two children, they separated after he was abusive towards her, the paper said.

At a time where campaigns are targeting the issue of violence against Turkish women, Habertürk‘s editor-in-chief, Fatih Altayl?, believes this photo counters reduced sensitivity to violence amongst the public. “I would have used that image even if it was my own mother,” he said. Habertürk firmly believes they made the correct choice in publishing the photograph even when asked by woman’s advocacy groups to apologise. “We demand the resignation of the writer of this news and the person who approved it. We call for journalism in print and on TV that stands for the right perspective,” said Canan Güllü from the Turkish Federation of Women Associations (TKDF).

the photo of the violated woman on my newspaper’s front page is violence itself

The Press Council convened Sunday to find a solution to this matter and its Secretary General, Dr. Hasan Sinar states that Habertürk has “ignored the Press Council and the Professional Press Principles” since mid 2009.

While this article has caught a lot of negative attention, there are supporters of Habertürk’s choice in using the photo. Serpil Sancar, head of Ankara University’s Women’s Issues Center agrees stating, “This photograph illustrates the violence women have to face. I don’t think showing the truth is bad. Seeing blood sets the conscience in motion.”

Since talking with Brussels over European Union membership in 2005, Turkey pledged to strengthen human rights and the protection of women. Earlier this year Human Rights Watch reported “Turkey’s flawed family violence protection system leaves women and girls across the country unprotected against domestic abuse.” The rate of female murders has increased 1,400% since 2004.

The Council of Europe’s commissioner for human rights, Thomas Hammarberg, is scheduled to be in Turkey currently. A report by Hammarberg earlier this year noted improvements in press freedom, but nonetheless claimed “There is a need for immediate measures to defend these rights [freedom of expression and the media] and support an environment of tolerance to accommodate opposing views.”