Archives 2014

Submitted by: Stuart Surman

These stages can be run in parallel and obviously the priority/cost of conversion between front and back list and individual titles should be considered.

Basic conversion of existing titles to digital

– Ensuring you have digital rights for all of the text, photos, illustrations, maps etc.

– Conversion of your PDF/InDesign/Quark print files to ePub, .mobi etc.

– Uploading and distribution of digital titles to the numerous online eCommerce websites.

– Marketing the digital versions of the book.

Content digitisation and workflows

– Conversion of your content to a simpler way of storing and accessing it such as an XML database.

– Changing your workflows so the content databases can be edited and products created directly from them.

Maximising the value of your content i.e. getting your content out to more people and in more formats.

– Re-packaging your content involving re-designing products to suite digital devices.

– Licensing and providing access to your content for other uses.

– Using your content in marketing to help create and keep communities interested in your products.

– Build or create links into online communities where your content can be marketed. As you gain access to online communities interested in particular subject areas this can then help influence your publishing program.

The Implementation of your Digital Product Strategy

There are various different stages that you should assess when looking at your digital strategy.

Research the general market and your market

The first thing you need to do is look at the following:

* Market what s out there already, how is it being sold, what price point, numbers etc etc

* Innovative ideas these are often in different products, but look at what s moving forward in your subject areas.

* Your market assess what your target market is, how they buy/download, what technology they use etc.

* This will give a great overview of what areas to assess within the strategy development.

Mature your ideas

Firstly look at the ideas you have already for your titles. You, as the publishers of the books know the titles the best and often have a great grasp for what their readers will enjoy, and thus buy. Often it s a lack of confidence to go forward with these ideas or not knowing how to complete the ideas is where the sticking point is. However if you re creating your digital strategy in-house, actually getting something written down can really help you move forward and stop just talking about it.

What are your long term and short term aims?

You need to have a clear understanding of what you d like to do, where you d like to start and generally the speed / direction of where you d like to go with digital products. Then you can start working out what they re going to be and when you need to develop them.

Define a product strategy / Action Plan

Once key decisions have been made about the best way forward for your digital products, you should develop a strategy, this could include:

A written document detailing a product strategy that you can move forward with within your timeframe / budget. This will overview the type of products (technologies i.e. Kindle, ePub, apps etc), the content of potential products and distribution lines etc. This could be created in something as simple as excel for each of the titles and the product types you intend to create.

* A digital product schedule to help you understand the long term and short term priorities.

* Detailed product walkthroughs, technical documentation etc to enable you to send to our external development company for the different types of digital products you have decided to create.

Linking in with website / marketing

Once you have your digital product strategy in place don t just leave it there, careful consideration needs to be made for distribution and marketing. Look at how to use your website and marketing activities to best promote your digital products.

About the Author: Discover what digital marketing topic we are currently talking about on our LJ Interactive blog.Visit our website at

ljinteractive.com

to discover how LJ Interactive can help your publishing business.

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by

willam scot

We have moved into the era of twenty first century where everything task has been mechanized and technically advanced. When internet was introduced two decades ago nobody realized its mere importance and today it has become a part and parcel of our lives. It is the best means through which an online business entrepreneur can connect with his global audience. Moreover, with Search Engine Optimizing Companies penetrating into the e market, the competition level has become much more cutthroat. The numbers of online business firms are also increasing with the passing of each day. Since the sole aim of any business owner is profit maximization, therefore hiring SEO Company Services has become utmost necessary.

It has been proved beyond doubt that search engines like Google, Yahoo, and Bing etc. have some criteria for rating a website. It all depends on how many internet users visited your website. When a user reaches a website through a search engine, he wants to get the exact and complete information. If he does not find the relevant information, he would switch on to some other websites and you would lose the traffic. So try to incorporate exact and interesting information. The more the user spends time on your website; it would receive a better ranking. The best SEO Company USA never comprises with its quality and so it has the largest number of clients throughout the globe. A Search Engine Optimizing firm is required to improvise itself, by bettering its service. As intellectuals say that there is no end to attaining perfection.

While searching for an optimum SEO Company on the internet, you would come across N number of companies dealing on domestic and international basis. But it is important to choose an

ethical SEO Services

Company so as to get the best desirable results. The SEO experts of the company have got wide range of experience to cater with all your requirements. They would also acquaint you on the progress of your website on regular intervals. You could also give your valuable suggestions to the professionals to enhance the traffic on the website.

The major tools incorporated by

Best SEO Company USA

to achieve its end of getting the back links and engaging more traffic include search engine marketing, social media optimization, content writing , web designing, pay per click, link building, online reputation management and generating leads etc. Primarily, the SEO Company needs to decide who their target audience is and then plan their strategy accordingly. Keywords also play a vital role in deciding the ranking of the site by the search engines. So it is important to choose appropriate keywords for the article directory submission.

The ethical SEO Services Company outperforms other SEO Companies in every department. Not only do they help in increasing the traffic but also show venerable results within a short span of time. They complete all their SEO projects within the deadline allotted to them. The charges are quite affordable and cost effective. With several benefits there is every chance of your website getting a top rank.

Author\\’s Bio:

Willam scot is a freelance writer. He has vast knowledge on

seo Company USA

&

seo Services

. He wants to share her knowledge with others.

Article Source:

ArticleRich.com

Submitted by: Scott Griffiths

When looking for a web designer, opt for a local company which tries to stay ahead of the curve. Choose a company which provides with one stop solution for designing as well as digital marketing and brand management. Take your time in surveying the options.

Digital Marketing is about finding total solution. It is not just about doing the marketing thing, but also creating web properties that enable a business to sell itself. The first thing a business would need to market itself is a website which is well-designed, optimised with convincing content and loaded with interactive features.

So, if you want to find a company that actually delivers on your expectations, look for an enterprise which offers one stop solution for website designing, development, digital marketing and brand management. They will always function with an integrated strategy making sure that every step is taken care of in an effective manner and facilitates implementation of the next step.

When you approach a company, make it clear to them what you want. Be specific about your requirements and the budget. Investigate their service portfolio and check their overall range of service packages. Check if the services offered by them suit your requirements.

For finding reliable web design companies, use the search engines. If you know anyone who has recently got a website designed, discuss things with them. For something such as web designing, it is better to choose a local company with whom it is easy to co-ordinate with. If you need to go in for a face-to-face meeting with them at some stage, their short distance will certainly facilitate co-ordination.

If you are a business operating in Western Australia, you would choose a company operating from Perth. A large urban centre, you would get some worthwhile choices there without getting too far from your own town. For finding such companies out there, you could make a search with a keyword such as Perth web design and you will be provided with a list of several companies. You can shortlist a few of them based on their profile. You can thereafter have a telephonic chat with them, before finally zeroing in on a company.

Finding the right web design company is all about surveying the options. Businesses in large urban areas will admit to having a great deal of companies to choose from, in which case it becomes difficult to take a decision. If you are confused between the options, you can get some useful input out of reading online reviews.

A reliable web design company will always try to stay ahead of the curve. If you feel assured that a company sticks to the current design principles and tries to be at the top of the new technologies, you could decide to go with them. The web design company must tailor the solution to your requirements incorporating the technologies which are needed to make it possible.

A quality web design backed by effective digital marketing will improve your ability to bring in a lot of new users. It means that you will receive high potential web traffic without spending a fortune. A website incorporated with interactive features will successfully convince the visitors about buying a product/service.

Take your time in choosing your designer. There is a good chance you ll stumble upon a deal which will produce gold.

About the Author: Author of this article is associated with Integrated Concept that provides services such as web design and digital marketing. Perth is the place they are located at.Website:

integratedconcept.com.au/

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by

Jeffblackhardy

One of the most universal ways would be article submissions. In this process you submit all your articles to article directories and the minute your article gets published in the article directory, you receive backlinks. So the greater numbers of articles you submit the greater number of backlinks you get. However, the backlinks that you get from article directories are comparatively not as strong as the other methods of getting backlinks. The reason that they are not strong enough is as the article page is new and the other reason is it does not have a page rank. With article submissions, you will be benefited from traffic and not the linking power that helps in playing an important role in search engine rankings.

There is one more common way of acquiring backlinks that is like directory submissions. This is a process where in your links are submitted to more than thousands of link directories online. However, this takes much time for your links to get approved and then listed. Sometimes the approval process might take weeks or even months. There are also link directories that approve the links quickly as well, however, the value of back link isn’t that good as your link might be listed in a page that might have a little or sometimes no page rank at all.

There is one more way that is Reciprocal link exchanges, in this process you exchange links with some other websites. If you are placing a link to their website they will also place a link in return to your website. This Manual reciprocal link exchanges can be a pain as well as tough as you have to look for a suitable link partner, then you have to write them an email then if everything is well, then you will have to manually add link pointing to your partner s website.

So if you are

buy backlinks

from a genuine website it will definitely help you.

The Author is a professional writer, presently writing for

link building articles

and

link building services

.

Article Source:

ArticleRich.com

Submitted by: Maya Lane

Cisco provides the candidates with knowledge and skills related to the business strategies which the candidates should learn being part of an organization, the candidate should make himself more informative by getting certified through the exam provide by Cisco.

820-422: Cisco Performing Business-Focused Transformative Architecture Engagements Exam consists of the topics that are customer business strategy and priorities, IT to engaging with Line of Business stakeholders; building credibility, Cisco architectures and solutions address customer IT capability gaps, workshop aimed at gaining stakeholder agreement to a roadmap of IT projects, presenting to senior executives and financial concepts; creating inputs for a business case that requires good understanding.

820-422: Cisco Performing Business-Focused Transformative Architecture Engagements Exam is for the Cisco employees and Channel partners. The exam consists of forty modules that are given here in great details. The first module covers Introduction, Learner Introductions and Business Transformation Roles. Second module is called Enterprise Architecture, Architectural Differences, Architectural Framework, EA Methodologies, Architecture and Design, Architectural Lifecycle and Architectural Benefits.

Third module covers ITIL & TOGAF, TOGAF and Other Frameworks, Evolution of IT Service Management, Align with Business Strategy and Change, Engagement Models and Questions, Application and Relevance of TOGAF 9.1 and Application and Relevance of ITIL 2011.

Fourth module covers A New Approach, Vision, Strategy and Execution, Business Focused Engagements, Features, Advantages, Benefits and Business Relevance, Story Board Methodology, Exploring Business, Relevance and Business Personas. Fifth module covers Customer Conversation Framework, Background, and Customer Conversation Framework in the 820-422: Cisco Performing Business-Focused Transformative Architecture Engagements Exam.

Sixth module covers Business Transformation and IT Enabled Change, Evolving Landscape, Drivers for Business Leaders and Practical Steps and Frameworks. Seventh module covers Architectural Plays, Enterprise Objectives, Business Value, The Pace of Technology Change, Business Relevance and Cisco Architectural Plays. Eighth module covers Personal Story, The purpose of a personal story, Developing a personal story and Case study personal story. Ninth module covers Competitor Landscape and Differentiation, Gartner Magic Quadrants and Differentiation.

Tenth module of the 820-422: Cisco Performing Business-Focused Transformative Architecture Engagements Exam covers Business Finance Module, The CFO as a Stakeholder, Financial Concepts and Models, Total Cost of Ownership and Pricing Approaches. Eleventh module covers Business Consulting Roles and Styles, Consulting Skills and Competencies and Consultant Roles. Twelve modules cover Business Consulting Skills, The 5 Phase Process and Phase 1: Engage, Client Meetings and Stakeholder Mapping, Analysis and Management. Thirteen modules cover Establishing Rapport, Keys to Building Rapport, Personality Types and Color Insights. Fourteen one covers Listening, Listening as a skill, Becoming an Active Listener, listening in a meeting (Exercise) and Pick a square. Fifteenth one covers Business Consulting Process that covers Phase 2: Gather and Analyze, Running a workshop, Essential Workshop Ingredients and Workshop Template.

There are more modules for the 820-422: Cisco Performing Business-Focused Transformative Architecture Engagements Exam that should be prepared and given by the candidates. These modules are not taken in a single day so the applicants should not worry about it. They just have to concentrate on preparing for the exam which the can do so with the help of training kits that are abundantly present in the market.

About the Author: CertifyGuide offer authentic service to build solid foundation in any IT career using our affordable and workable study material regarding

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