Archives 2022

Use Public Speaking to Convert Your Non-Fiction Book Into a Best-Seller

by

Nickolove Lovemore

Word of mouth is still one of the best forms of advertising irregardless of what you’re selling and it certainly works in the case of books. Just think of the number of times that you’ve read a book simply because someone recommended it to you.

And one of the best ways to generate powerful word of mouth advertising and convert your book into a best-seller is through public speaking. As book marketing expert, John Kremer, said:

“Almost every best-selling self-help and spiritual author over the past 20 years has become a best-selling author because they spoke. They spoke at learning annexes. They spoke at churches. They spoke at different places where they could reach a large audience and start to create word of mouth [marketing].”

When you speak in public you don’t always have to give a long presentation. Your public speech can be as short as 3-5 minutes. So think about all the places where you can give presentations on topics relevant to your book and then engineer how you will speak in these places and promote your book.

When you give a powerful presentation people will want to learn more about you and will want to know more about your subject matter. A book is a low-cost option for people to extend their relationship with you. However, it can also lead people into buying other products and services from you.

Your avenues for public speaking should include online radio shows and TV. Now everyone wants to get on Oprah and certainly if you achieve this you will gain unparalleled exposure but being on Oprah is not a pre-requisite to success. There are numerous other lucrative avenues that you can tap into.

Nowadays, it’s easier than ever to create your own TV program using resources such UStreamTV. And hosting a regular program can give you massive exposure.

You can also create your own radio show on BlogTalkRadio. The great thing about creating your own online TV and radio shows is that people can listen to and or watch your shows live or they can check out a recording of your show. In other words, you can create content for your show once and have it available online 24/7 promoting you and your book.

If you do radio or TV interviews with traditional broadcasters you can generally get a copy of your interview that you can then add to your website and use it to create other promotional material. In fact, every time you speak in public you should record your presentation. You may not be happy with every presentation but, over time, you will have a large library of recordings of your presentation which you can use on your website, create videos for sites such as YouTube and Google with links back to the site where you’re promoting your book.

When speaking in public remember to research your audience. Now, although you’ll probably be presenting essentially the same material each time, you can tailor your presentation to suit the audience. For example your presentation to a group of bankers would be different from that to real estate agents.

This doesn’t necessarily mean that you have to write a radically different presentation. You can easily adapt it to suit your target audience by perhaps using different industry-specific examples. By doing this you’ll build greater rapport with your audience. They will more readily see how what you’re presenting pertains to them and they’ll be more eager to buy your book.

And every sale you make will take you one step closer to converting your book into a best-seller.

To discover how you can turn your book specifically into an Amazon best-seller visit

Becoming An Amazon Best-Seller

.

Article Source:

ArticleRich.com

Understanding what travel insurance covers

by

Travelex Insurance

Travel insurance policies provide protection against many of the most common problems that travelers experience. The policies can be very narrow or very comprehensive. Some include coverage for high-risk activities like mountain climbing. Travel insurance can provide financial support in the event of an emergency. The policies mainly cover unexpected and emergency situations and not events that were known in advance. Travel insurance usually covers several specific expenses and circumstances.

Medical Emergencies

Medical emergencies can occur at any time while traveling. Travel insurance provides coverage for medical emergencies especially when in a foreign country. Many healthcare policies do not provide any type of coverage outside of a specific country or geographic region. Additionally, the hospitals and clinics in some areas require cash payments before service is rendered. Travel insurance will cover the cost of treating broken bones, serious cuts or even a heart attack. Some policies also cover emergency evacuation when there are no adequate medical facilities nearby.

Trip Cancellation

One of the more popular parts of trip insurance is coverage for trip cancellation. Trip cancellation means some unexpected event has made it impossible for the policyholder to travel as expected. Trip cancellation usually applies when a person has sustained an injury. Some policies also cover cancellations due to bad weather or specific life events like the loss of a job. The key to trip cancellation policies is that the event leading to the cancellation must be completely unexpected. Cancellation policies will refund all or part of the cost of the trip.

Lost or Stolen Luggage and Personal Items

Some travel insurance includes coverage for lost or stolen luggage and other personal items. These policies can provide cash or reimbursements to travelers who need to buy new clothes or supplies to continue with a trip after luggage vanishes. Travel insurance also sometimes provides cash assistance if credit cards are lost or stolen. Certain policies will pay to replace lost passports or other travel documents. Exactly how these policies work varies between insurers. The main goal is to make sure lost or stolen personal items do not ruin the trip.

Delays and Missed Connections

Travel insurance frequently covers the costs associated with delays and missed connections. Unexpected delays could leave a person stranded in an airport in the middle of a foreign country for days. Delays could be caused by weather, mechanical issues or the insolvency of the travel provider. Coverage for delays can pay for meals or hotel rooms while waiting to leave and continue the trip. Travelers might also be able to get coverage for unscheduled travel on a plane, bus or train to try to catch up with a missed flight.

The author of this article suggests that

travel insurance services

can give you several benefits during your trip by saving your money.

Article Source:

ArticleRich.com

Submitted by: Seomul Evans

No matter how tough the economy gets, a banquet hall business will always thrive and continue to accept bookings for many different events. But just like any other types of business, promotion is always a key factor when it comes to ensuring its profitability and prosperity. The question now is, how would you promote your business and keep the facility on constant booking? The following tips and marketing strategies are essential for introducing your business to the world.

Online Marketing

The internet reaches a far wider audience than other any other avenue for advertising. However, it requires a lot of expertise and skills to get your business to the main stream. Create a website for your banquet hall business and make it search engine friendly. Join forums where you can appropriately share a link to your website in order to direct readers to your business. Likewise, start blogging on a subject that relates to your product and post them on different article sharing sites. Social media marketing and networking can also do wonders for your business. If you dont want to spend much time on the internet, you can hire someone to carry out these online marketing tasks for you.

Partnership with other Establishments

Tap other establishments like schools, tourism centers, refreshments, sports complex, bars and small dining facilities in your locale and establish partnership with them. You can join social clubs or participate in different social events and offer discounts should they plan to throw an event. You can also offer to host a popular event in your area and ask if they can advertise you as a sponsor in their programs and posters.

Brochures

The key in brochure marketing is to highlight the best amenities and services that your banquet hall business offers. To further emphasize these features, you should come up with an eye-catching brochure design along with few excellent photos and the contact information of your business. Make to have the brochure printed on glossy and high quality paper and post them on community boards.

Business Cards

Business cards will never stop working for you, unlike a radio or television ad that can only last a few seconds, or a print ad that can only last a day. Cards are small enough for the readers to keep them in their wallet. Every time your customers browse through your card, they will be reminded of your company. Business cards will essentially serve as references to your prospective customers that will allow them to easily reach your business anytime.

Broadcasting Media

Radio and television are both an excellent promotion avenues where you can promote your banquet hall business. Work with a professional to put together an advertising campaign that connects your business to the listeners and viewers. For a much cheaper video marketing option, make use of the internet and upload your video for free. Furthermore, do not ignore local directories. Appear in yellow page listings, local newspapers and in local online directories to get a customer base that is tightly focused on your area.

Finally, a very powerful tool for promoting your business is through word-of-mouth. A neighbor can recommend your business to her hair dresser and the hair dresser can forward the recommendation to her many other clients and so on. Remember, people trust recommendations especially from other people whom they personally trust or admire. Therefore, you have to make your customers happy to give them reasons why they should recommended your banquet hall business to others.

About the Author: Seomul Evans is a SEO Services consultant for the leading

Dallas Banquet Facility

. Visit the site for

Dallas Banquet Hall Rental

and conference room services.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=1344832&ca=Business}

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